Blog · 21 Jul 2026
How OnePlus Settled
In today’s Finshots, we explain how OnePlus went from being the ultimate flagship killer to fighting questions about its own identity.But here’s a qui…
In today’s Finshots, we explain how OnePlus went from being the ultimate flagship killer to fighting questions about its own identity.But here’s a quick sidenote before we begin.
If you’re someone who loves to keep tabs on what’s happening in the world of business and finance, then hit subscribe if you haven’t already. We strip stories off the jargon and deliver crisp financial insights straight to your inbox. Just one mail every morning. Promise!If you’re already a subscriber or you’re reading this on the app, you can just go ahead and read the story.The StoryIf you were shopping for an Android phone anywhere between 2015 and 2019, chances are someone in your circle told you to “just buy a OnePlus”.Back then, the brand possessed an almost cult-like status among tech enthusiasts.
It launched devices through an exclusive, invite-only system that made owning one feel like joining a secret club. It also promised top-tier flagship hardware at nearly half the price of Apple and Samsung. Its bold Never Settle slogan resonated deeply with power users.