Blog · 9 Sep 2026
How BlueStone broke its loss-making streak
In today’s Finshots, we tell you how BlueStone, a jewellery company that spent 14 years losing money, finally turned a profit.Here’s a quick sidenote…
In today’s Finshots, we tell you how BlueStone, a jewellery company that spent 14 years losing money, finally turned a profit.Here’s a quick sidenote before we begin.
Your CTC includes health insurance. But it does not include peace of mind.Most employees assume that their company has them covered, until they realise that corporate plans have low limits, no life cover, and vanish the day they resign. There’s a whole side of insurance your employer is never going to take care of.Our 2-day Insurance Masterclass will show you exactly what that looks like and how to fix it.📅 Saturday, 25th July at 11:00 AM: Life Insurance📅 Sunday, 26th July at 11:00 AM: Health InsuranceOnly few seats left. 👉🏽Click here to save your spot.Now onto today’s story.The StoryFor 14 years after it was founded in 2011, BlueStone, the omnichannel (both online and offline) jewellery brand, did one thing consistently, lose money.It raised cash through multiple funding rounds, attracted marquee investors like Ratan Tata at one point, and even secured a pre-IPO investment led by Prosus.
Yet every year, the losses kept piling up.If you read our story on BlueStone’s IPO, you’ll know that in FY24, it lost ₹142 crore. A year later, just before going public, those losses widened further to ₹221 crore. So when BlueStone finally listed in 2025, it did so at a discount, perhaps reflecting investor doubts about a company that had never made an annual profit.But just a year later, the story looked completely different.For context, in FY26, BlueStone reported its first-ever annual profit of ₹13 crore on revenue that grew 35% to ₹2,486 crore.