Blog · 3 Aug 2026

Can Coforge build an AI giant through acquisitions?

In today’s Finshots, we explain why Coforge is spending billions of dollars on acquisitions, and whether buying up client relationships can replace the…

Can Coforge build an AI giant through acquisitions?

In today’s Finshots, we explain why Coforge is spending billions of dollars on acquisitions, and whether buying up client relationships can replace the traditional Indian IT playbook.But here’s a quick sidenote before we begin.

If you’re someone who loves to keep tabs on what’s happening in the world of business and finance, then hit subscribe if you haven’t already. We strip stories off the jargon and deliver crisp financial insights straight to your inbox. Just one mail every morning. Promise!If you’re already a subscriber or you’re reading this on the app, you can just go ahead and read the story.I was reading an Andreessen Horowitz (a16z) newsletter earlier this week about how AI companies win customers.

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It argued that there are broadly two playbooks: Lighthouse: The first is the "Lighthouse" strategy, where startups chase a handful of marquee customers whose logos signal credibility to the rest of the market. Landgrab: The second is the "Landgrab" strategy, where companies ignore prestige and instead sign as many customers as possible, betting that scale and economics will matter more than famous names. The right strategy for your company depends on one simple question: Are you trying to earn trust, or are you trying to capture the market?That framework stayed with me because the more I thought about it, the more it felt like it described what was happening in India's IT industry, especially with companies like Coforge.

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